Welcome

crop 6

I am a brand specialist.
My expertise was built through years of CEO experience at the helm of renown luxury brands such as Ferragamo, Loewe, Bally and Clergerie.
Action feeding conceptualization, I conduct research and teach on brands nature, their role in society and their intricate functioning.
I published 3 books on brands as well as numerous academic articles.
I teach (or have tought) at ESSEC, Université Paris-Dauphine, Lyon 2, ISC Paris, Instituto de Empresa, Istituto Europeo di Design, Jiao Tong University, etc.
I am currently consulting in strategies, brands and in the education field. Based on the belief that brands are complex systems of production of meaning, my methodological approach makes an intensive use of semiotics.